Asteroid Day

Asteroid Day is a dynamic awareness and educational program to inspire the world about asteroids. Together with the United Nations, space agencies, schools and universities Asteroid Day is organized by networks of supporters who host events worldwide.

• Location: Luxembourg
• asteroidday.org

Asteroid Day grew organically but chaotically as there was no previous system in place for organizing the extensive internal and external content that was contributed by the initiative’s collaborators. 

The content was unorganized, redundant, and difficult to manage and the sites also needed a UX strategy. There was no specific or clear user journey for the various types of users, including event organizers, event participants, and media representatives making it difficult for users to find the information they sought such as a calendar of events or media kits. A lack of consistency between multiple internal brands and sites further muddied the site’s clarity and usability. Asteroid Day recognized that expert help would be needed for a complete overhaul of content, branding, and UX to elevate the influence of Asteroid Day’s mission. 

Code Engine Studio’s Team brought order and efficiency to Asteroid Day’s websites by developing a standardized categorization system that allows the numerous members of the teams to efficiently collaborate on developing and managing their content. We did this by leveraging the client’s existing tools and optimizing them for all parties. By consulting with the project’s brand owners to understand their commonalities and differences, we were able to deliver a design that harmoniously represented all parties.

We also developed an automated tool for collaborators to easily edit, publish and calendarize events. To provide the Asteroid Day Foundation’s team with website user behavior and engagement feedback and to benchmark toward future goals, we rebuilt analytics from six disjointed sub-sites into a single clear representation of user activity.